Creator Tools
Six tools that run @brieflyelsewhere behind the scenes -- from editing on location to growing an audience slowly and deliberately. Nothing here I don't use myself.
Affiliate links -- I earn a small commission at no cost to youCreate
CapCut
My primary editing tool for short-form video. Fast, intuitive, and genuinely good for atmospheric cuts with natural sound. Works on mobile and desktop, which matters when you're editing on the road.
Used for all @brieflyelsewhere editsCanva
For thumbnails, cover graphics, and anything visual that isn't video. The templates are a starting point -- the value is in how quickly you can make something look considered without a design background.
Covers, graphics, brand assetsGrow
Kit
Email is the one platform you actually own. Kit is built for creators -- clean automations, easy segmentation, and it doesn't feel like enterprise software. Free plan is genuinely useful to start.
Email list and newslettersSocialBee
Scheduling across TikTok, Instagram, and beyond from one place. Useful when you batch-create content and want to spread it out without being online every day. Category-based queues are the standout feature.
Social scheduling and queuesBrand24
Tracks mentions of your name, handle, or any keyword across the web and social. Useful for knowing when someone shares your content or talks about a place you've covered -- without spending hours searching manually.
Brand mentions and monitoringBuild
Squarespace
If you want a home for your content beyond social -- a place to write, publish, and be found -- Squarespace is the cleanest option for creators who don't want to deal with hosting, plugins, or maintenance.
Creator websites and blogsShop
Shop Our Kit
Beyond the software -- the cameras, bags, boots, and travel kit we actually use on location. Everything on our ShopMy shelf is something we carry, wear, or rely on when we're out filming.
Physical kit & gear